You have the perfect name for your business. It’s catchy, memorable, and captures everything you’re about. You rush to register the domain name, your excitement building, only to see those dreaded words: “Sorry, this domain is already taken.” It’s a frustrating moment that can feel like a major setback.
But don’t worry. This is a common hurdle, and it’s definitely not the end of the road. Your domain name is your business’s address on the internet, and finding a great one is important for making a strong first impression. The good news is, with a little creativity and some smart strategies, you can find an alternative that’s just as good, if not better.
Here are some simple tips to help you buy a domain name for your new business and look for fantastic opportunities in case your first choice is taken.
TL;DR
- If your ideal domain name is taken, view it as an opportunity to find a better one that reflects your business and is easy to remember.
- Use creative strategies such as adjusting keywords, trying alternative TLDs (like .net or .co), and considering your personal brand name for unique options.
- Domain name generators can help generate fresh ideas based on your keywords, expanding your possibilities.
- Always secure your chosen domain quickly as good names get taken fast; consider checking for matching social media handles as well.
Why Your First Choice Might Not Be the Best Choice
It’s easy to get attached to one specific name, but sometimes finding it’s taken is a blessing in disguise. It forces you to think more strategically about your domain. A great domain name is easy to remember, simple to type, and gives people a clear idea of what you do.
Before you start your search for an alternative, take a moment to brainstorm a list of keywords related to your business. Think about your products, services, location, and what makes you unique. This list will be your creative fuel for the next steps.
Smart Strategies for Finding a Great Alternative
Ready to find a name that works? Let’s explore some proven methods to discover a domain that you’ll love.
1. Get Creative with Keywords
Your brainstormed list of keywords is your best friend here. Start playing around with different combinations.
- Add an Action Word: Think about what your customers do with your product or service. Words like “get,” “try,” “go,” or “join” can work well. For example, if JaneShoes.com is taken, you could try GetJaneShoes.com.
- Include Your Industry or Niche: Adding a word that describes your field can make your domain more specific and informative. If you’re a baker and SweetTreats.com is unavailable, SweetTreatsBakery.com is a clear and professional alternative.
- Add Your Location: If you run a local business, adding your city or state can be a fantastic move. It not only helps you find an available domain but also improves your local SEO. BostonPlumbing.com is much more targeted than a generic plumbing name.
2. Try a Different Top-Level Domain (TLD)
While .com is the most popular domain extension, it’s far from your only option. There are hundreds of other TLDs available that might be a perfect fit for your business.
.net: Originally for network-related businesses, it’s now a common alternative to .com.
.co: Often used by startups and modern companies, it feels fresh and is easy to remember.
.org: Traditionally for non-profits, but it can work for community-focused organizations.
Niche TLDs: There are extensions for almost every industry imaginable. Are you a photographer? Try a .photo or .pics domain. Running a coffee shop? Look into .cafe. These can be a fun and descriptive way to stand out.
A word of caution: while niche TLDs are great, make sure they are easy for your audience to remember. You don’t want people accidentally typing .com out of habit.
3. Make It Your Own
Sometimes the best domain name is one that centers around your personal or brand name. This works especially well for freelancers, consultants, artists, and personal brands. If your name is Jane Smith and you’re a designer, JaneSmithDesign.com is a fantastic option.
This approach builds brand equity around your name and makes your business feel more personal and authentic.
4. Think Outside the Box
If you’re still stuck, it’s time to get a little more abstract.
- Use a Domain Name Generator: There are many free tools online that can generate hundreds of ideas based on your keywords. They can help you see new combinations you might not have thought of on your own.
Source: domain name generator
- Try a Domain Name Phrase: Sometimes a short, memorable phrase can work wonders. Think of a simple two or three-word phrase that captures your brand’s essence. Something like WeMakeApps.com or DesignThatWows.com can be very effective.
- Invent a Word: Brands like Google and Spotify didn’t exist as words before they became household names. If you’re feeling bold, you can create a unique, brandable name. Just make sure it’s easy to spell and pronounce.
Finding the Right Domain Provider
Once you have a few great ideas, you’ll need a place to register your domain. While there are many options out there, it’s often easiest to get your domain from the same place you build your website.
- Wix: is your All-in-one solution a fantastic choice because it simplifies the entire process. You can search for, register, and manage your domain name right from your website dashboard.
- GoDaddy: One of the largest domain registrars, known for its wide selection and frequent promotions.
- Namecheap: A popular choice that offers competitive pricing and a user-friendly interface.
- Google Domains: A straightforward and clean option from Google, with simple pricing and easy integration with other Google services.
If you buy your domain from another provider, you can still easily connect it to any web builder platform.
Tips for Securing Your Domain
Found a name you love? Don’t wait. Good domain names are snapped up quickly. Here are a few final tips to keep in mind.
Keep it Simple: Avoid hyphens and numbers if you can. They are harder to remember and can make your domain name confusing to say out loud.
Check Social Media: Before you finalize your domain, do a quick search to see if the corresponding social media handles are available. Consistency across all your channels is key for branding.
Act Fast: When you find an available domain that you’re happy with, register it immediately. The perfect name won’t stay available for long.
Finding out your first-choice domain name is taken can be a bummer, but it’s also an opportunity to find something even better. By using these strategies, you can discover a memorable, professional, and effective domain name that will serve your business well for years to come.
FAQ
What should I do if my ideal domain name is already taken?
If your ideal domain name is taken, view it as an opportunity rather than a setback. Take a moment to brainstorm keywords related to your business and think creatively about alternatives. Explore combinations of action words, add descriptive words related to your industry or location, or even consider personal branding options. This process can lead you to alternative domain names that are just as catchy and memorable.
How can I find alternative domain names if my first choice is unavailable?
You can find alternative domain names by implementing creative strategies such as using different combinations of keywords, trying alternative top-level domains (TLDs) like .net or .co, or using a domain name generator which can help inspire new ideas. Additionally, think outside the box by creating a unique, brandable name or using a memorable phrase that encapsulates your brand.
What are some effective tips for creating a memorable domain name?
To create a memorable domain name, aim for simplicity—avoid hyphens and numbers that can confuse people. Make sure it clearly reflects your business by incorporating relevant keywords or your personal brand name. Additionally, consider using catchy phrases or inventing a new term that relates to your offerings. The key is to keep it easy to spell and pronounce.
Why is it important to check social media availability when choosing a domain name?
Checking social media availability when choosing a domain name is crucial for maintaining brand consistency across platforms. Having the same name on your website and social media channels helps establish a professional image and makes it easier for customers to find and recognize your brand online. It’s best to secure matching handles to strengthen your online presence.
What should I consider when registering a domain name?
When registering a domain name, consider aspects such as the simplicity and clarity of the name, the availability of corresponding social media handles, and the registration provider. It’s advisable to register your domain quickly once you find an available name that you like, as good names can be taken soon after they become available. Popular domain registrars include GoDaddy, Namecheap, and Google Domains.